Very, very interesting. included is Ted Talk by the article's author.
 
Every day, corporations like Facebook, Amazon and Google learn more and more about human behavior by collecting incredible volumes of data — what’s called Big Data — on our social behavior. They use it to learn things like how our behavior is influenced by the behavior of other individuals in our social network.
But what if we could do the same thing with animals in nature?
https://ideas.ted.com/inside-the-surprising-social-networks-of-fish-yes-...